Post by sumiseo558899 on Nov 10, 2024 15:09:18 GMT 10
A designer's job is not to draw a picture, a logo, polish a layout, prepare a style guide or a prototype. Yes, you need to be able to do all these things and do them well. But this is not an end in itself, these are your tools. To be truly useful, help your client's business, competently operating a set of your capabilities and skills.
You can spend an endless amount of time carving an icon or twirling some notorious squiggle, but at these moments it is very easy to shift the focus of attention from really important things to the “craft periphery”.
I want to give an example. Yes, I know that content writing service
only the Sith elevate everything to the Absolute, but I will still close my eyes to all sorts of nuances. It will be more illustrative.
news
The designer was given the task of drawing a website page. The client sent text, but at first glance there was too much of it. But the designer wants everything to be aesthetically pleasing and functional. He fights for the text to be shortened, complains that no one will read these huge sheets of letters and begs to remove as many paragraphs as possible.
And indeed, by removing the text, the designer made a beautiful layout. You look at it and it pleases your eyes. But in the pursuit of aesthetics, the convincing theses, explanations, and benefits have disappeared somewhere.
What happened?
It was necessary not only to make it beautiful, but also not to lose the important things. Some part of the text should be formatted as a list, something should be divided into subsections, something should be marked with icons, something should be placed in a collapsible menu, etc. If you present a long text interestingly, it does not matter how many characters or pages you have written. As long as you have the reader's attention, what you have written will be read.
What to do?
If you are working on an internal project, talk to your sales team. Ask them what questions potential clients ask them, what they don’t understand, what interests them. Then, based on collective experience, rather than subjectively, you will be able to highlight the main thing, move the secondary to the background, and get rid of the unnecessary and side ones altogether.
If you are working on a project for a client of your agency, put together a pool of questions and pass them on to the client through the project manager. Or ask for a briefing and ask them yourself. Ask the client why this is so important? What reaction do they hope to evoke in the reader?
Now it's going to be rough.
It is important to understand that a designer's work is not self-realization at the expense of the client. Rembrandt could afford to paint "The Night Watch" when he was simply commissioned to paint a group portrait, and he created a masterpiece, but in design, the best work is the one that ultimately brings the client more money. Therefore, remember that successful designers are those who are focused on the benefit of their employer's business, and not on making every pixel look perfect.
You can spend an endless amount of time carving an icon or twirling some notorious squiggle, but at these moments it is very easy to shift the focus of attention from really important things to the “craft periphery”.
I want to give an example. Yes, I know that content writing service
only the Sith elevate everything to the Absolute, but I will still close my eyes to all sorts of nuances. It will be more illustrative.
news
The designer was given the task of drawing a website page. The client sent text, but at first glance there was too much of it. But the designer wants everything to be aesthetically pleasing and functional. He fights for the text to be shortened, complains that no one will read these huge sheets of letters and begs to remove as many paragraphs as possible.
And indeed, by removing the text, the designer made a beautiful layout. You look at it and it pleases your eyes. But in the pursuit of aesthetics, the convincing theses, explanations, and benefits have disappeared somewhere.
What happened?
It was necessary not only to make it beautiful, but also not to lose the important things. Some part of the text should be formatted as a list, something should be divided into subsections, something should be marked with icons, something should be placed in a collapsible menu, etc. If you present a long text interestingly, it does not matter how many characters or pages you have written. As long as you have the reader's attention, what you have written will be read.
What to do?
If you are working on an internal project, talk to your sales team. Ask them what questions potential clients ask them, what they don’t understand, what interests them. Then, based on collective experience, rather than subjectively, you will be able to highlight the main thing, move the secondary to the background, and get rid of the unnecessary and side ones altogether.
If you are working on a project for a client of your agency, put together a pool of questions and pass them on to the client through the project manager. Or ask for a briefing and ask them yourself. Ask the client why this is so important? What reaction do they hope to evoke in the reader?
Now it's going to be rough.
It is important to understand that a designer's work is not self-realization at the expense of the client. Rembrandt could afford to paint "The Night Watch" when he was simply commissioned to paint a group portrait, and he created a masterpiece, but in design, the best work is the one that ultimately brings the client more money. Therefore, remember that successful designers are those who are focused on the benefit of their employer's business, and not on making every pixel look perfect.