Post by shukla on Nov 3, 2024 16:27:50 GMT 10
We are going to tackle a subject that fascinates us at the agency, Growth Hacking . This term arouses passions because it is very difficult to define.
Let's start by explaining what Growth Hacking is not.
Growth Hacking is not:
A new foolproof marketing technique
A hacking technique
A new profile to recruit
A magic recipe
Reserved for technical profiles
So what is Growth Hacking?
Growth Hacking is web marketing that is 100% "Growth" oriented. This means that before any action, the team in charge of Growth Hacking will ask themselves this question: "What impact will this action have on the growth of the company?"
growth hacking
The next generation of marketing for startups.
Growth Hacking has become "popular" through the actions on page seo service of American startups that have allowed them to achieve strong user growth in a short period of time.
Case Study #1 – HOTMAIL
HOTMAIL, this company founded in 1996 by Jack Smith and Sabeer Bhatia. The latter did not want their bosses to have access to their personal emails. They then had the idea of creating a web messaging system.
At that time, the company was experiencing little growth.
But one of the shareholders noticed that 80% of signups came from recommendations, so they decided to include a phrase in the signatures of every email sent through their webmail service.
growth hacking hotmail
Results:
6 months = +1 million users
18 months = +12 million new users
The cherry on the cake was that Hotmail was bought for 400 million euros by Microsoft in 1997.
Case Study #2 – AirBnB
AirBnB is behind one of the most well-known growth hacking actions.
Context: In the United States, the local "leboncoin" is called "Craig List" and attracts a monstrous flow of visitors. They consult the real estate ads on the website every day.
For this action, a technical trick will allow AirBnB to divert a large part of the visitors from the Craig List site to bring them to visit their own website.
1/ AirBnB created a script to broadcast each of the ads from its website on the Craig List site
2/ AirBnB integrated into each ad created on Craig List a link to its own website, so if a visitor wanted to know the contact details of an advertiser, they were forced to go to the AirBnB site using the link in the ad.
growth hacking airbnb craiglist
Results:
Millions of visitors, who then discover a more intuitive platform than Craig List for finding a room or an apartment to rent.
Synthesis
Doing Growth Hacking represents a certain philosophy of marketing. This is also partly why it is mainly practiced within startups. The fear of failure is perceived differently. Because yes, doing Growth Marketing means accepting failure. 99% of Growth Hacking actions will not meet the expected success, but rest assured, two or three successful actions are enough to get your business off the ground.
Growth Hacking keywords:
Build a clean strategy
Test it
Measure its performance based on the metrics collected
Learn from this experience
Start again!
You have to know how to get out of your comfort zone, break away from traditions, celebrate failures, focus on the essentials and understand the levers of conversion.
Please feel free to enrich this article with your comments or ask your questions.
Let's start by explaining what Growth Hacking is not.
Growth Hacking is not:
A new foolproof marketing technique
A hacking technique
A new profile to recruit
A magic recipe
Reserved for technical profiles
So what is Growth Hacking?
Growth Hacking is web marketing that is 100% "Growth" oriented. This means that before any action, the team in charge of Growth Hacking will ask themselves this question: "What impact will this action have on the growth of the company?"
growth hacking
The next generation of marketing for startups.
Growth Hacking has become "popular" through the actions on page seo service of American startups that have allowed them to achieve strong user growth in a short period of time.
Case Study #1 – HOTMAIL
HOTMAIL, this company founded in 1996 by Jack Smith and Sabeer Bhatia. The latter did not want their bosses to have access to their personal emails. They then had the idea of creating a web messaging system.
At that time, the company was experiencing little growth.
But one of the shareholders noticed that 80% of signups came from recommendations, so they decided to include a phrase in the signatures of every email sent through their webmail service.
growth hacking hotmail
Results:
6 months = +1 million users
18 months = +12 million new users
The cherry on the cake was that Hotmail was bought for 400 million euros by Microsoft in 1997.
Case Study #2 – AirBnB
AirBnB is behind one of the most well-known growth hacking actions.
Context: In the United States, the local "leboncoin" is called "Craig List" and attracts a monstrous flow of visitors. They consult the real estate ads on the website every day.
For this action, a technical trick will allow AirBnB to divert a large part of the visitors from the Craig List site to bring them to visit their own website.
1/ AirBnB created a script to broadcast each of the ads from its website on the Craig List site
2/ AirBnB integrated into each ad created on Craig List a link to its own website, so if a visitor wanted to know the contact details of an advertiser, they were forced to go to the AirBnB site using the link in the ad.
growth hacking airbnb craiglist
Results:
Millions of visitors, who then discover a more intuitive platform than Craig List for finding a room or an apartment to rent.
Synthesis
Doing Growth Hacking represents a certain philosophy of marketing. This is also partly why it is mainly practiced within startups. The fear of failure is perceived differently. Because yes, doing Growth Marketing means accepting failure. 99% of Growth Hacking actions will not meet the expected success, but rest assured, two or three successful actions are enough to get your business off the ground.
Growth Hacking keywords:
Build a clean strategy
Test it
Measure its performance based on the metrics collected
Learn from this experience
Start again!
You have to know how to get out of your comfort zone, break away from traditions, celebrate failures, focus on the essentials and understand the levers of conversion.
Please feel free to enrich this article with your comments or ask your questions.