Post by account_disabled on Mar 4, 2024 19:16:20 GMT 10
Closeup of several assorted wine bottles laying on their side. Horizontal format with selective focus.
Americans are not the biggest wine drinkers in the world, as in 2020 they will only drink 3.2 gallons per person, compared to 16 gallons for the Portuguese, according to estimates from the sector's main source of statistics.
According to GreenBiz , this habit translates into a lot of single-use bottles: around 4.3 billion bottles, many of which end up in landfills or (perhaps) some sophisticated recycling system where they can be processed and resold along with other types of glass.
Although glass is highly recyclable, only Chile Mobile Number List one-third of what Americans throw away annually is managed that way. So it shouldn't surprise you that life cycle assessments suggest that the largest percentage of the industry's footprint is related to this heavy single-use packaging.
Depending on who you ask, between one pound and 2.7 pounds of carbon dioxide are emitted from the production associated with one bottle of wine.
reuse wine bottles
What is the alternative? In addition to new formats, such as cardboard boxes and cans (a topic for another story), there is growing interest in refillable models. It's time to reuse wine bottles.
Entrepreneurs want you to start reusing wine bottles
In the past year, two New York-area companies—circular container startup Good Goods and “draught wine” distributor Gotham Project—have begun testing services that do just that with retailers in New Jersey, New York, Massachusetts and Colorado. (Gotham Project hopes to add locations in Vermont, Ohio and Maine by September.)
Although the two companies use different approaches, both treat their programs as an opportunity for retailer engagement enabled by digital technology. And both focus (at least initially) on what they call “drinkable” wines, traditionally priced between $10 and $15.
These are wines intended to be consumed casually, rather than very aged or occasion wines.
Zach Lawless, co-founder and CEO of Good Goods.
In fact, the most popular wine this summer for retailers testing the return model is a rosé, reflecting typical retail trends.
reuse wine bottles types of wine
Lawless and the Good Goods team had pioneered the use of reusable containers in the New York area with a previous company, Fresh Bowl, which focused on selling fresh produce, such as salads in a jar, in places like the New York Public Library.
The company achieved an 85% return rate on those containers before the COVID-19 pandemic forced it to suspend operations. The team decided to focus on wine and launched at 10 retailers in August 2020. For now, it is testing return rates.
You can have the most efficient logistics in the world, but if you can't get consumers to return the product, it doesn't matter.
Zach Lawless, co-founder and CEO of Good Goods.
Gotham Project, which has been distributing wine to New York vineyards via steel barrels, also pivoted to the idea of reusing wine bottles during the summer of 2020, after much of its restaurant business dried up. would evaporate.
"We know that the glass bottle is made to be used many times," said Bruce Schneider, a winegrower who is one of the company's three collaborators, along with partners Charles Bieler and Denise Giraldo-Gordon. That inspired the trio to explore the potential of wine bottles as a multi-use product.
Message in a Bottle
For the most part, the bottles used by Gotham Project and Good Goods look familiar to wine consumers, although the glass appears thicker.
Gotham bottles, most tinted, are designed for at least 10 reuse cycles. Good Goods is testing two bottle shapes: One for Burgundies and another for lighter wines, like rosés or Beaujolais. He expects his bottles to be reused between 10 and 30 times.
Americans are not the biggest wine drinkers in the world, as in 2020 they will only drink 3.2 gallons per person, compared to 16 gallons for the Portuguese, according to estimates from the sector's main source of statistics.
According to GreenBiz , this habit translates into a lot of single-use bottles: around 4.3 billion bottles, many of which end up in landfills or (perhaps) some sophisticated recycling system where they can be processed and resold along with other types of glass.
Although glass is highly recyclable, only Chile Mobile Number List one-third of what Americans throw away annually is managed that way. So it shouldn't surprise you that life cycle assessments suggest that the largest percentage of the industry's footprint is related to this heavy single-use packaging.
Depending on who you ask, between one pound and 2.7 pounds of carbon dioxide are emitted from the production associated with one bottle of wine.
reuse wine bottles
What is the alternative? In addition to new formats, such as cardboard boxes and cans (a topic for another story), there is growing interest in refillable models. It's time to reuse wine bottles.
Entrepreneurs want you to start reusing wine bottles
In the past year, two New York-area companies—circular container startup Good Goods and “draught wine” distributor Gotham Project—have begun testing services that do just that with retailers in New Jersey, New York, Massachusetts and Colorado. (Gotham Project hopes to add locations in Vermont, Ohio and Maine by September.)
Although the two companies use different approaches, both treat their programs as an opportunity for retailer engagement enabled by digital technology. And both focus (at least initially) on what they call “drinkable” wines, traditionally priced between $10 and $15.
These are wines intended to be consumed casually, rather than very aged or occasion wines.
Zach Lawless, co-founder and CEO of Good Goods.
In fact, the most popular wine this summer for retailers testing the return model is a rosé, reflecting typical retail trends.
reuse wine bottles types of wine
Lawless and the Good Goods team had pioneered the use of reusable containers in the New York area with a previous company, Fresh Bowl, which focused on selling fresh produce, such as salads in a jar, in places like the New York Public Library.
The company achieved an 85% return rate on those containers before the COVID-19 pandemic forced it to suspend operations. The team decided to focus on wine and launched at 10 retailers in August 2020. For now, it is testing return rates.
You can have the most efficient logistics in the world, but if you can't get consumers to return the product, it doesn't matter.
Zach Lawless, co-founder and CEO of Good Goods.
Gotham Project, which has been distributing wine to New York vineyards via steel barrels, also pivoted to the idea of reusing wine bottles during the summer of 2020, after much of its restaurant business dried up. would evaporate.
"We know that the glass bottle is made to be used many times," said Bruce Schneider, a winegrower who is one of the company's three collaborators, along with partners Charles Bieler and Denise Giraldo-Gordon. That inspired the trio to explore the potential of wine bottles as a multi-use product.
Message in a Bottle
For the most part, the bottles used by Gotham Project and Good Goods look familiar to wine consumers, although the glass appears thicker.
Gotham bottles, most tinted, are designed for at least 10 reuse cycles. Good Goods is testing two bottle shapes: One for Burgundies and another for lighter wines, like rosés or Beaujolais. He expects his bottles to be reused between 10 and 30 times.