Post by account_disabled on Feb 27, 2024 18:59:21 GMT 10
Mahatma Gandhi said “You must be the change you wish to see in the world.” That's just what these global brands do when communicating CSR on their websites. Corporate social responsibility is a management system in which brands evaluate and take action on the impact that their activities have on the environment and the development of the community in which they operate. In the short term, this may not mean notable increases in the company's income, but in the long run it provides multiple benefits to both the organization and its environment. This management model contemplates five fundamental spheres: environment, community, employee well-being, leadership and financial performance. Companies that adequately communicate their CSR efforts can build stronger ties with their stakeholders and see their corporate reputation benefit; Of course, this happens as long as said efforts are genuine and transparent, since consumers are able to notice when it is a purely marketing strategy. Anyone would say that communicating CSR adequately is a key activity in the process of building valuable brands, capable of maintaining a solid relationship with their consumers; However, this is only one of the elements necessary to achieve it. This is why at Expok we decided to take as a reference the latest ranking published by Interbrand to recognize the most valuable brands and find out how well they communicate their responsible efforts through their websites. This year's list is again headed by Apple, Google and Coca-Cola; all of them with a different strategy, but with relevant and transparent information, especially with regard to their environmental impact.
Only 23 of the 25 brands that top New Zealand WhatsApp Number Interbrand's list have a space dedicated to sustainability issues within their websites or a microsite dedicated to CSR; some of them have even generated blogs about it. Let's see which brands stand out in this matter. Read on to learn which brands integrate CSR into their websites and how they do it: 1. Apple It is number one on Interbrand's list of best global brands that integrate sustainability on its website. apple In the part about Apple's values, there is a section related to sustainability that is focused on the environment. The section is divided into 4 parts: climate change, resources, safer materials and reports. On the website, Apple has an environment section divided into 4 parts on climate change, resources, safer materials and reports. 2. Google It has Google Green, a better website for the environment. google-green Google Green has 4 sections classified: Efficiency – They lead the brand by constantly looking for ways to minimize environmental impact. Renewable energy – Google is helping to supply clean energy to the world. Its objective is to supply 100% renewable energy. Products – Includes Google Maps, Google+, YouTube, Trends, Gmail and Google Apps, Google Earth, Cloud platform and Google Finance products, which help you enjoy a better life while respecting the environment. Global perspective. 3. Coca Cola The sustainability portion of the Coca Cola site focuses on: Coca Cola Personal Wellness – Shows your commitment to a healthy lifestyle and quality products, focusing on wellness and education, as well as launching nutrition and movement programs.
Social well-being – Coca-Cola is one of the largest sources of employment in the country and shows its commitment to a better Mexico; In addition, she defends women's rights. Environmental well-being – Commits to the conservation of the planet, promotes the culture of recycling in Mexico and the efficient use of water. 4. Microsoft For Microsoft, CSR reflects its commitment to business practices and its respect for people and the planet. microsoft The site is divided into 3 main parts: Beginning People Planet 5. Toyota The part dedicated to sustainability on the Toyota website is divided into: toyota General Sociedad Environment Social contribution 6. IBM The IBM website shows innovation in action. IBM follows the highest standards of corporate responsibility in everything it does: supporting and training employees, working with customers and suppliers, etc. ibm It has sections on: Environment Corporate citizenship Supply chain Management Employees The part focused on the environment is classified as follows: Environmental Affairs Policy Environmental reporting, disclosure and verification Global Environmental Management System Climate protection Product Management Contamination prevention Conservation of water and materials Supply chain Voluntary environmental initiatives News and recognition More information 7. Samsung The sustainability section on Samsung's website is divided into 3 parts: Sustainability management Environment Sustainability reports Samsung is committed to the prosperity of human lives and the conservation of the environment. It strives to respect humanity and nature through all its business activities.
Only 23 of the 25 brands that top New Zealand WhatsApp Number Interbrand's list have a space dedicated to sustainability issues within their websites or a microsite dedicated to CSR; some of them have even generated blogs about it. Let's see which brands stand out in this matter. Read on to learn which brands integrate CSR into their websites and how they do it: 1. Apple It is number one on Interbrand's list of best global brands that integrate sustainability on its website. apple In the part about Apple's values, there is a section related to sustainability that is focused on the environment. The section is divided into 4 parts: climate change, resources, safer materials and reports. On the website, Apple has an environment section divided into 4 parts on climate change, resources, safer materials and reports. 2. Google It has Google Green, a better website for the environment. google-green Google Green has 4 sections classified: Efficiency – They lead the brand by constantly looking for ways to minimize environmental impact. Renewable energy – Google is helping to supply clean energy to the world. Its objective is to supply 100% renewable energy. Products – Includes Google Maps, Google+, YouTube, Trends, Gmail and Google Apps, Google Earth, Cloud platform and Google Finance products, which help you enjoy a better life while respecting the environment. Global perspective. 3. Coca Cola The sustainability portion of the Coca Cola site focuses on: Coca Cola Personal Wellness – Shows your commitment to a healthy lifestyle and quality products, focusing on wellness and education, as well as launching nutrition and movement programs.
Social well-being – Coca-Cola is one of the largest sources of employment in the country and shows its commitment to a better Mexico; In addition, she defends women's rights. Environmental well-being – Commits to the conservation of the planet, promotes the culture of recycling in Mexico and the efficient use of water. 4. Microsoft For Microsoft, CSR reflects its commitment to business practices and its respect for people and the planet. microsoft The site is divided into 3 main parts: Beginning People Planet 5. Toyota The part dedicated to sustainability on the Toyota website is divided into: toyota General Sociedad Environment Social contribution 6. IBM The IBM website shows innovation in action. IBM follows the highest standards of corporate responsibility in everything it does: supporting and training employees, working with customers and suppliers, etc. ibm It has sections on: Environment Corporate citizenship Supply chain Management Employees The part focused on the environment is classified as follows: Environmental Affairs Policy Environmental reporting, disclosure and verification Global Environmental Management System Climate protection Product Management Contamination prevention Conservation of water and materials Supply chain Voluntary environmental initiatives News and recognition More information 7. Samsung The sustainability section on Samsung's website is divided into 3 parts: Sustainability management Environment Sustainability reports Samsung is committed to the prosperity of human lives and the conservation of the environment. It strives to respect humanity and nature through all its business activities.