Post by account_disabled on Feb 18, 2024 16:22:34 GMT 10
New age consumers have understood the importance of protecting themselves from the impacts of chemicals. With this awareness, several clothing brands have taken the responsibility of maintaining and preserving the earth green, and are making eco-friendly clothing, according to Apparel Resources .
However, although this trend is on the rise, the Middle East Mobile Number List question remains whether conglomerates in this sector can afford the costs of sustainable fashion. Along these lines, is responsible clothing a feasible business opportunity for both manufacturers and retailers?
More than a sustainable brand
With growing awareness about climate change, today's conscious consumers are willing to pay the right price for sustainable clothing. This refers to a preference for purchasing clothing and accessories that have been produced responsibly, both socially and environmentally. Numerous national and international surveys have established and confirmed this market trend.
However, sellers, whether retailers or partners in the textile value chain, must be able to share their story effectively. They need to present compelling arguments as to why they deserve a better price compared to their peers selling “similar” products.
The business case for organic textiles certainly exists. The organic and product safety argument is more compelling for some groups, such as baby clothes, maternity clothes, towels, personal hygiene products, etc., than for others. However, if the quality, service, and brand history are not strong, simply displaying eco-friendly labels like the Global Organic Textile Standard (GOTS) on the product may not be enough to sell it.
Sustainability is worth paying more for
The fashion industry is changing rapidly and recent years have shown how challenging it is for apparel brands to adapt to these changes, with one of the most pressing challenges being achieving greater sustainability and transparency.
Nowadays, brands and retailers are expected to produce clothing that is environmentally and socially responsible, but the important fact to keep in mind here is the costs of sustainable fashion. This is due to several factors, including that fast fashion brands push consumers to spend on buying cheap products that they end up throwing away and buying new ones.
Fast fashion is primarily responsible for the sustainability problem in the industry due to the tons of clothing that is thrown away and poses a threat to the planet, not to mention the lack of working conditions and human rights for workers. On the other hand, sustainable fashion offers more classic styles to consumers, in addition to offering wage conditions and responsible production practices.
But although sustainability is a necessity right now, knowing whether the costs of sustainable fashion can be addressed due to the investment involved in its entire supply chain and consumer demand, is a question that many of the industry professionals come with optimism to board.
Sustainable fashion is here for everyone
According to Vaishali Karad, founder and lead designer of Paashh, a multi-concept retail studio that supports sustainability and a healthy, organic lifestyle, the current constant flow of information is driving the growth of responsible and conscious consumers.
This change is motivating the sector to adopt a more responsible sense of production and assume the costs of sustainable fashion that consumers are willing to pay, as it represents a more thoughtful lifestyle in line with the current threats facing the planet. . Organic fashion is no longer limited to celebrities and artists, but is available to everyone.
Likewise, Vaishali Karad comments that sustainable fashion is a feasible and rewarding business opportunity, since you can see the impact and difference that is made through sustainable clothing brands. With new avenues of local sourcing, the availability of natural fibers, access to skilled artisans and advanced technology in manufacturing processes (new fabrics, techniques), the organic clothing business has received a huge boost.
sustainable fashion costs
Benefits of sustainable clothing
Ashwani Palaha, CEO of Pratibha Syntex, a company recognized worldwide for its sustainable initiatives, shares from her experience that the impact of wearing clothes made of organic cotton is not direct and immediate. This is a reversal of the damage that chemical agriculture has caused.
However, although this trend is on the rise, the Middle East Mobile Number List question remains whether conglomerates in this sector can afford the costs of sustainable fashion. Along these lines, is responsible clothing a feasible business opportunity for both manufacturers and retailers?
More than a sustainable brand
With growing awareness about climate change, today's conscious consumers are willing to pay the right price for sustainable clothing. This refers to a preference for purchasing clothing and accessories that have been produced responsibly, both socially and environmentally. Numerous national and international surveys have established and confirmed this market trend.
However, sellers, whether retailers or partners in the textile value chain, must be able to share their story effectively. They need to present compelling arguments as to why they deserve a better price compared to their peers selling “similar” products.
The business case for organic textiles certainly exists. The organic and product safety argument is more compelling for some groups, such as baby clothes, maternity clothes, towels, personal hygiene products, etc., than for others. However, if the quality, service, and brand history are not strong, simply displaying eco-friendly labels like the Global Organic Textile Standard (GOTS) on the product may not be enough to sell it.
Sustainability is worth paying more for
The fashion industry is changing rapidly and recent years have shown how challenging it is for apparel brands to adapt to these changes, with one of the most pressing challenges being achieving greater sustainability and transparency.
Nowadays, brands and retailers are expected to produce clothing that is environmentally and socially responsible, but the important fact to keep in mind here is the costs of sustainable fashion. This is due to several factors, including that fast fashion brands push consumers to spend on buying cheap products that they end up throwing away and buying new ones.
Fast fashion is primarily responsible for the sustainability problem in the industry due to the tons of clothing that is thrown away and poses a threat to the planet, not to mention the lack of working conditions and human rights for workers. On the other hand, sustainable fashion offers more classic styles to consumers, in addition to offering wage conditions and responsible production practices.
But although sustainability is a necessity right now, knowing whether the costs of sustainable fashion can be addressed due to the investment involved in its entire supply chain and consumer demand, is a question that many of the industry professionals come with optimism to board.
Sustainable fashion is here for everyone
According to Vaishali Karad, founder and lead designer of Paashh, a multi-concept retail studio that supports sustainability and a healthy, organic lifestyle, the current constant flow of information is driving the growth of responsible and conscious consumers.
This change is motivating the sector to adopt a more responsible sense of production and assume the costs of sustainable fashion that consumers are willing to pay, as it represents a more thoughtful lifestyle in line with the current threats facing the planet. . Organic fashion is no longer limited to celebrities and artists, but is available to everyone.
Likewise, Vaishali Karad comments that sustainable fashion is a feasible and rewarding business opportunity, since you can see the impact and difference that is made through sustainable clothing brands. With new avenues of local sourcing, the availability of natural fibers, access to skilled artisans and advanced technology in manufacturing processes (new fabrics, techniques), the organic clothing business has received a huge boost.
sustainable fashion costs
Benefits of sustainable clothing
Ashwani Palaha, CEO of Pratibha Syntex, a company recognized worldwide for its sustainable initiatives, shares from her experience that the impact of wearing clothes made of organic cotton is not direct and immediate. This is a reversal of the damage that chemical agriculture has caused.