Post by heycrush5500 on Jan 18, 2024 20:56:47 GMT 10
They are likely to come back to you. Work on leadership People are scared and confused by all the information they are receiving right now, helping them clarify the topics of greatest interest can be a great way to increase your brand leadership. We are talking about decisively positioning yourself as an authoritative source within your reference market (which is travel, not politics or general information). What does this mean in practice? For example, it means working to keep users updated in a clear and timely manner about the local and global situation related to the possibility of travel. This could be as simple as rewriting the FAQ on your website.
Take and maintain control of conversations. In our opinion, it is advisable to take control and moderate conversations involving your brand across the various channels, whether owned, earned or paid. This allows you to position your brand, where appropriate, as authoritative, present, relatable, and ready Special Database to listen to your users' needs and fears. 6. Re-segment and reschedule A limitation that those involved in digital marketing in the travel industry often encounter is user segmentation. Many of the companies operating in the sector have, in fact, truly disastrous mailing lists or CRMs. Therefore, our advice is to take advantage of the time you now have to work on this important and often underestimated aspect.
Organize your mailing lists, tags, tracking, automations, and anything else that may be useful to effectively target your audience. This work, when it's time to go, will allow you to intercept your users with personalized messages and offers without losing your budget. 7. Get ready to get back on track When the health emergency ends, one of the strongest desires among people will be to travel again and make up for lost time. This is when you will need to be there, ready to reap everything you have sown in this dark period. Make sure you are ready for this moment.
Take and maintain control of conversations. In our opinion, it is advisable to take control and moderate conversations involving your brand across the various channels, whether owned, earned or paid. This allows you to position your brand, where appropriate, as authoritative, present, relatable, and ready Special Database to listen to your users' needs and fears. 6. Re-segment and reschedule A limitation that those involved in digital marketing in the travel industry often encounter is user segmentation. Many of the companies operating in the sector have, in fact, truly disastrous mailing lists or CRMs. Therefore, our advice is to take advantage of the time you now have to work on this important and often underestimated aspect.
Organize your mailing lists, tags, tracking, automations, and anything else that may be useful to effectively target your audience. This work, when it's time to go, will allow you to intercept your users with personalized messages and offers without losing your budget. 7. Get ready to get back on track When the health emergency ends, one of the strongest desires among people will be to travel again and make up for lost time. This is when you will need to be there, ready to reap everything you have sown in this dark period. Make sure you are ready for this moment.